Privacy Policy

Last updated: 2026

Simply Cheshire ("we," "us," "our," or "Company") operates the simplycheshire.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our affiliate marketing services for Lizaro Casino and other gambling operators.

By accessing and using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use the Site.

Information We Collect

We collect information in various ways:

Direct Information: When you contact us or complete forms on the Site, we may collect your name, email address, phone number, and other details you provide.
Automatic Information: We automatically collect your IP address, browser type, operating system, referring URL, pages visited, and time spent on the Site.
Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to track your interaction with our Site and affiliate links.
Usage Data: We collect information about how you interact with our content, including clicks on casino links and user engagement metrics.

How We Use Information

We use collected information for the following purposes:

To process affiliate commissions and track referrals to Lizaro Casino and partner operators;
To conduct analytics and understand user behaviour on the Site;
To improve Site functionality, content, and user experience;
To send you updates, newsletters, or promotional communications (with your consent);
To comply with legal obligations and prevent fraudulent activity;
To personalise your experience and deliver relevant content.

Cookie Policy

We use the following types of cookies:

Essential Cookies: Required for Site functionality and security.
Analytics Cookies: Help us understand how visitors use the Site.
Affiliate Tracking Cookies: Track referrals and commissions from casino operators.
Marketing Cookies: Used for advertising and promotional purposes.

Most web browsers allow you to control cookies through browser settings. You can refuse or delete cookies, though this may affect Site functionality. For more information on managing cookies, visit www.allaboutcookies.org or your browser's help section.

Third-Party Links

Our Site contains links to Lizaro Casino, other gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of external websites. We encourage you to carefully read the privacy policies of any third-party sites before providing personal information. Your use of third-party sites is governed by their terms and privacy policies, not this document.

Your Rights

Under UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:

Right of access to your personal data;
Right to correct inaccurate data;
Right to erasure ("right to be forgotten");
Right to restrict processing;
Right to data portability;
Right to object to processing;
Right to withdraw consent at any time.

If you are located in other jurisdictions, you may have additional rights under applicable laws, including the California Consumer Privacy Act (CCPA) for US residents.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including affiliate tracking and commission settlement. Retention periods vary based on the type of data and legal requirements. Analytics data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal or contractual obligations to retain certain information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: privacy@simplycheshire.co.uk

We will respond to all data subject requests within 30 days of receipt, or as required by applicable law.